Iconic black and white brand underlines commitment to existing product range
9 March 2010: ILFORD PHOTO has issued a commitment to all black and white photography enthusiasts that despite other brands’ products becoming discontinued elsewhere in the industry, it will continue to support its existing range of mono photographic products for the foreseeable future.
Numerous black and white specialist products have been discontinued by other manufacturers in recent months and as the only dedicated black and white photographic brand, ILFORD PHOTO issued the following statement today reassuring customers that it has no plans for downsizing its product range.
Steven Brierley, Marketing Director for ILFORD PHOTO commented: “Over the course of our 130 year heritage, ILFORD PHOTO has become more than just another photographic company – many of our customers see us as the custodians of the future of black and white photography.
“Due to recent news from many parts of the industry that some black and white products are being discontinued, we have had a number of queries from anxious customers asking about the future of our own range. As such, we want to confirm that we have no plans to reduce our range in any way.”
ILFORD PHOTO, through its parent company HARMAN technology, has pioneered a number of campaigns in the past to demonstrate its commitment to the future of black and white analogue photography, including the ‘Defend the Darkroom’ programme and its calendar of photo education materclasses.
JB
